Customer, citizen and stakeholder management

Many organisations claim that they value their customers, citizens and stakeholders. We believe that few manage those relationships and interactions with a rigorous, high-quality, systemic approach.
WCL's Customer Management arm, which is directed by Peter Lavers, can help you improve the value and service that you deliver to customers – efficiently.
We work across B2C, B2B, voluntary and public sectors, helping unlock the significant opportunities that exist to improve the way in which you find, engage and satisfy customers in today's multi-channel yet cost-conscious environment.
We passionately believe that customer experience needs to be managed systemically, and we utilise best-practice business systems, tools and approaches that are proven to work. These are principally:
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Customer Strategy Approach - making sure the 12 critical elements of customer strategy are covered in your organisation
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C3CA – Public Sector systemic model of how well the customer journey and the “three Cs” - customer focus, commercial acumen and cost efficiency - are being managed
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Customer Attuned - B2B systemic model that enables B2B businesses to place trust, interdependence and equitability at the heart of everything they do
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SCHEMA - B2C systemic capability tool that enables companies to Cost effectively Win, Keep and Develop customers
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Deep Customer Insight - B2B Customer Relationship Quality (CRQ™) measure

Please click here to view the full toolkit, all of which supports systemic improvement.
The benefits we help secure include:
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higher value to and from customers
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clearer, more feasible, successful and cost-effective customer management and service delivery
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internal acceptance of customer-focused thinking and removal of internal fear of action
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customer management properly integrated with marketing, sales and service
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more relevant and differentiated propositions
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motivated and focused staff, performing better
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more highly engaged stakeholders
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better value from systems and data
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clearer links between business drivers (customer acquisition and retention) and outcomes (product sales and financial results).
Please contact Peter Lavers for more information.
Please also see our BLOG for our latest thinking.
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