WCL-ISO-certification

Staff Spotlight - Neil Weston

Neil WestonNeil’s strong skills in the technology and process of multi-channel, relationship marketing gives clients the confidence they need to make key improvements in their Customer Management. Not put off by big challenges, clients enjoy his personable style and enthusiasm backed up by extensive sharp end experience of customer facing functions. His ability to see the big picture alongside realising the detail creates sustainable value for clients. His current interests include the evolution of digital and social marketing and how the customer experience will change over the coming years as mobile technologies grow.
 
Neil has more than 20 years of experience at the sharp end of customer facing functions in both blue chip companies like Hewlett-Packard and BT along with a number of SMEs. Neil’s client side experience in the telecoms, technology and industrial sectors has found him equally at home managing customer service departments, marketing or sales departments. He has worked both in the US and UK at senior levels and has first-hand experience of the difficulties organisations face in customer management inertia and lack of vision. His consultancy experience over the past six years has been widely focused to include customer management and digital marketing in the telecoms, banking, technology, printing, industrial and healthcare sectors. He was previously an associate of QCi and a licensed CMAT assessor and is passionate about helping organisations improve their customer facing activities and seeing the realisation that this is a profit increasing exercise! Neil is a Physics graduate and has an MBA from Warwick Business School. He is a Member of the IDM.