WCL-ISO-certification

Customer experience in a down economy

Are organisations around the world in danger of losing their customer focus as a result of the downturn?

 
Almost no budgets are fully aligned with customer journeys and lifecycles. On the contrary, budgets tend to mirror 'old', 'silo'd' ways of working, and finance teams simply don’t have a mechanism available to view departmental accounts through a customer-focused lens.

 

Thus, the risk of the customer being ignored when tough spending and cost-cutting decisions are made is compounded.


So, how can leaders and managers be helped to make the right tough decisions?

 
In this free report, which was published by Peter Lavers in his previous role, eighteen international thought-leading contributors weigh in.

 

They make the case that a focus on the customer is not a fair-weather endeavour, but rather an essential competitive strategy that is especially important in a down economy and during the subsequent recovery.

 

Download the full report

   

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Peter Lavers, 03/05/2010