WCL's research probes difficult issues, which our clients ask us to illuminate for them rather than just providing them with data. Our main research methods are in-depth interviews with small numbers of respondents and web-based questionnaires, plus desk research. For very large market research projects, we partner with specialist market research companies. We also draw on our extensive network of contacts in the public and private sectors and in universities.

Thought leadership research

In some cases, our research is part of what is called a "thought leadership" project, designed to get the attention of the media and, through them, our client's customers, prospects or stakeholders. Thought leadership gets you noticed. Incisive research and analysis, clearly presented, gives the media great material to report. In business to business, a cogent report can be used with the media and as a marketing tool directly with customers. In consumer markets, normal broadcast and published channels are complemented by the Web.

Research linked with training and education

In other cases, our research is commissioned by clients who also want to take the research to their customers or stakeholders through communications or educational events. We are experienced facilitators and trainers and can work at any level. We organise conferences and seminars to communicate, motivate or sell, for staff, customers, business partners and others. Of course, we also often work with our clients' established teams to put on seminars or training.

Examples of recent research topics

Public service

• Managing "difficult" citizens - management issues for public service organisations
• Partnerships in public services - what makes them work?
• Children's views of their workforce
• How public sector organisations use customer management ideas

Environment

• The impact of smart-metering and smart power networks on utilities marketing
• Carbon trading after Copenhagen
• Carbon management in merging economies

IT

• Governance of IT projects
• Success and failure in customer relationship management (CRM) systems

Marketing

• How companies are managing customer retention during the recession
• Customer experience and profitability

Financial services

• Concierge services - their use to justify packaged bank accounts
• The impact of Web 2.0 on customer management in financial services
• Traded life policies as a good investment in uncertain times

Benefits of our research

• A clear view of the situation you are facing and of your customers' or stakeholders' likely response to your initiatives
• A stronger reputation and increased visibility, from even better, more cost-effective, longer-lasting public relations
• Better-briefed customers, partners and stakeholders
• Better-informed and more appropriate policy

For further enquiries contact Merlin Stone.