20 May 2009 - Prof. Merlin Stone speaking at the SAP Public Sector Information Exchange Event
Professor Merlin Stone will present on how the relationship between
the Citizen and Government is set to change from being transactional to
becoming case based. Personalised services, self service and Web 2.0 in
all its forms are radically changing the way Government should interact
with its customers, but is enough actually being done? How will the
myriad of data actually make a difference to services, how will the
customer change the relationship with the state, and how will the
concepts of Customer Relationship Management be used for effective
engagement and improved service delivery?
For more information click here.
12 May 2009 - Prof. Merlin Stone speaking on CRM strategies
"Consumer confidence has taken a battering in the wake of the
market turmoil of 2008. So how can financial services organisations
regain the confidence of their customers and rebuild their trust in
today’s challenging economic climate?"
See Prof. Merlin Stone, a leading CRM expert, and other speakers at
this roundtable event which will focus on the CRM strategies and best
practices you can employ to forge new and stronger relationships with
your customers.
For more information click here.
WCL Insight
Are you overegging your teams' performance? Research
certainly suggests that if you are a senior executive then the
likelihood is "Yes". It would seem that clarity around achievement and
failure becomes blurred the further up the executive ladder you climb.
Read more here.
March 2009 - CPU CAP Helpline
As part of the wider package of Child Poverty pilots announced in the Budget of 2008, a previous CAP05 programme has been extended with a key focus on Child Poverty and specifically to test the extent to which affordability is a barrier to childcare take-up and parents finding employment. Two of these Pilots are marketing campaigns that require a customer Helpline to be established to take initial responses.
WCL was commissioned in March 2009 to programme manage the project, design the processes, specify the technical, telephony & MI requirements, write the scripts, and campaign manage these Pilots within four weeks. To find out more click here

March 2009 - WCL were proud to support the 21st Century Schools Events 2009
"Making it happen: The Children’s Plan and you. What does a 21st Century school look like? How can we work better together for children and families? How do we make a reality of the 'Every Child Matters' vision? What difference would a school report card make?"
WCL won the opportunity to support DCSF on the 21st Century Schools events that were held in each of the nine regions. These events were to bring a number of different individuals who work closely with children and young people together to help the DCSF to think about how we should re-shape our education system, to ensure it prepares every young person to make a success of their life. The finding from these events are to be used in the White Paper which is to be released later this year.
click here for more details
26 Jan 09 - Happy Chinese New Year
The Chinese calendar cucles every twleve years, with each year representing a different animal. Tonight brings in the Year of the OX. The Ox is the sign of prosperity through fortitude and hard work.
Accordingly WCL would like to take this opportunity to wish all those celebrating it a happy and prosperous new year.
02 Dec 08 - Major new International Thought Leader Report published by Customer Futures
WCL Managing Consultant Peter Lavers runs Customer Futures, the international members-based network to the improvement of customer experience which is owned by OgilvyOne Worldwide. Customer Features has just published a free report which aims to help firms retain their customers in an economic downturn.
Early on in the current economic crisis, Customer Futures’ MD Peter Lavers teamed up with his San Francisco-based associate, John Todor of The Whetstone Edge, to commission some of the world’s top experts in Customer Experience Management (CEM) to write short papers on “how not to lose customer focus when difficult decisions have to be made”. The resulting publication “The Importance of the Customer Experience in a Down Economy” was originally designed for Customer Futures’ membership, but was felt to be sufficiently insightful and useful to be deserving of much wider distribution.
13 Oct 08 - Customer Futures Expert Joins WCL
Leading independent management consultancy WCL is pleased to announce the appointment of Peter Lavers to lead its Customer Management Practice. To find out more click here.
8 Oct 08 - WCL joins forces with CACI to provide a new range of services
The new services, Citizen Insight to Action, are based on CACI’s strengths in providing insight about citizens – their communities and neighbourhoods – and WCL’s strengths in helping public sector organisations translate policy into action.
To find out more click here.
29 Sept 08 - New research reveals that loyalty cards / programmes are suffering a backlash from beleaguered shoppers
Professor Merlin Stone, a WCL Director views this backlash as an age old problem and says that the answer has alway been the same. Put simply, if the card is worth it, people will carry it. To read the article click here
24 Sept 08 - WCL Support Community Youth Centre
WCL are proud to launch the joint opening of a new kitchen training facility at the Downside Fischer Youth Centre in London declared open by HRH The Princess Royal. To read the press release click here.
22 Sept 08 - WCL as part of a consortium have won the DCSF 'Information and Signposting' contract
The consortium will be building on the ‘Plings’ project which aims to build a national dataset of ‘places to go and things to do’ for young people aged 13 – 19. To read the press release click here
12 Aug 08 - CRM: Out of this world?
WCL Director Professor Merlin Stone publishes article with Beth Rogers on CRM and how far a customer management system can go to creating a customer experience that's out of this world.....Read the article here
17 Apr 08 - WCL No. 3 in Hot 100
"We are delighted to have come 3rd in the Hot 100 Companies ranking" says Managing Director Kieron White. The Hot 100 Business Ranking List is composed by Real Business magazine in association with Lloyds TSB Development Capital. WCL had an impressive 201% compound annual growth figure over a 4 year period and was the only Management Consultancy company in the Top 100. For more info on the Top 100 poll see here
WCL focuses predominantly on the Public Sector, and have structured its business around the four key challenges for delivering public services: Programme and Project Management; Organisational Performance; Delivery Chain Management; and Customer/Citizen Engagement. While these offerings address client needs, it is the engaging and enthusiastic style and approach of WCL consultants that make the company successful. Client satisfaction across both the Public and Private sector exceeds 90%.
6 Nov 07 - The awarding winning Bridge
The DCSF's School Performance Unit (SPU) has won the Strategic Use of Analysis award at this year's Civil Service Award, for the work they have done on the 'Bridge'.
The Bridge is an innovative space in the London offices of DCSF that is designed to foster collaborative working and more informed decision making. WCL are proud to have worked with the DCSF in designing and building the Bridge, and delighted that SPU have been recognised for their work.
For more information, contact Kevin Yong or download our Insight Paper on The Bridge here.
Dec 07 - DCSF PSA Guidance
WCL worked with the DCSF to develop a Guide to PSA Governance which has been published by DCSF, in partnership with WCL. It sets out how the Department will ensure success in achieving and delivering its PSA targets. Download the latest version of this document here
12 Oct 07 - WCL work featured in TES
The Times Educational Supplement published on 12 October included an article about the 'Bridge', an operations room that WCL helped create and deliver for the Schools Directorate, DCSF.
Click here to read it (pdf).
The Bridge has been visited by, amongst others, Tony Blair, while the team that manages it has been nominated for a civil service award.
25 May 07 - WCL in print again
In this article, WCL managing consultant Andrew Hargreaves discusses some key ways local authorities could speed up the implementation of the Every Child Matters Agenda. Click here to read the article.
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