Research Director

Merlin Stone is one of the UK's top consultants, lecturers and trainers in changing organisational capability to meet the needs of customers and stakeholders. This includes key account management, sales and marketing management and delivery, customer relationship management, database marketing, call/contact centre management and customer service. His consulting experience covers financial services, utilities, pharmaceutical, telecommunications, travel and transport, retailing, automotive, energy, IT and the public sector.   Merlin leads WCL's research practice which strives to uncovering the key ingredients to help our clients become high-performance organisations.